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  • 13 February 2013 23:46

IT Managers to come together for a better Gippsland

Charlie Mac and Associates will convene the inaugural Gippsland CIO and IT Managers’ Forum on February 21 at the Traralgon RSL. IT leaders, decision makers, and innovators from across Gippsland are set to attend, representing a wide range of local industries including utilities, primary production, tourism, education and local government.

“It’s about time that IT Managers come together to help people across Gippsland achieve better outcomes”, says Luke Potter, Partner at Charlie Mac and Associates ( “We have so much talent and experience here in Gippsland in the field of IT, but we tend to work in isolation from each other. As a result, we end up paying more for IT and think less about how we can empower our local community. I am here to change this with the Gippsland CIO and IT Managers’ Forum.”

“As Gippsland businesses face new challenges in the local economy, they need new ways to provide value. Transitioning to a low carbon economy, opening up new markets for primary production, and moving to experience-based tourism are just some of the challenges we face. Many of these challenges can become opportunities if people have access to better information and better IT tools. These, in turn, will lead to greater efficiency gains and better decision making. This Forum will provide an opportunity for IT Managers to help their customers and the community turn these challenges into opportunities through access to better information and better IT tools. ”

This inaugural forum will showcase direct mail strategies, a digital mapping solution and better ways for managing smart-phones and other mobile devices.

Luke sees that the Forum will be another step in helping Gippsland become a centre for IT innovation. “Gippsland’s history has been in heavy industry, engineering and primary production - attracting people that are natural innovators. Then, Gippsland established world-class education facilities that have helped provide structure and best-practice thinking to innovation. Now, IT and engineering have become popular career paths for local school leavers. All of this means that we have many of the building blocks we need to make Gippsland a centre of IT innovation. We simply need to bring all of these pieces together.”

The Gippsland and IT Managers’ Forum is open to all IT leaders, innovators and decision makers across Gippsland. More details of the Forum are available at

About Charlie Mac and Associates. Founded in 2012, Charlie Mac and Associates is a Gippsland based organisation focused on helping IT people and teams be exceptional. We believe that together we can help Gippsland prosper and become a centre of IT innovation. In addition, we believe that IT will be a key driver in helping organisations in our region implement the next round of efficiencies and performance improvements that so many seek. We are here to help IT people capitalise on this, and to position IT as the driving force for this change.

The people that make up Charlie Mac come from a diverse range of IT and business specialties. They have won awards and regularly publish their work. Many live and work in Gippsland. All are passionate about helping Gippsland organisations grow.

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