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  • 8 January 2013 12:21

McAfee and Intel Redefine Consumer Security

McAfee’s New Digital Life Protection Service Available in Beta to Partners

LAS VEGAS, NV. – January 7, 2013 – McAfee and Intel today announced their commitment to lead in delivering innovative security solutions aimed at protecting a consumer’s entire digital life, reflecting the broad adoption and usage of personal devices. Together with Intel, McAfee is redefining the consumer security experience with a focus on safeguarding consumer devices, securing personal data and protecting identities online. This user-centric approach will deliver a comprehensive and valuable service offering that helps meet the evolving needs of consumers as they enjoy their digital lives, anywhere, from any device. The first of these personalised security offerings from McAfee is available in beta to partners, with a consumer version of the product available mid-year 2013.

The explosion in connected devices and the availability of online content and services has consumers spending more of their lives online. Always-connected consumers who are shopping, banking, and sharing information online have an unprecedented amount of their personal and financial information at risk to increasingly sophisticated attacks and scams. Because of these new usages and the resulting distribution of personal information, a more comprehensive approach to security is required to protect consumers.

A New Approach for a New Computing Paradigm “As consumers live their lives online and use two, three, or more different types of devices to accommodate their online lifestyles, their needs are evolving,” said Gary Davis, vice president of consumer marketing for McAfee. “Given this paradigm shift, McAfee is relentlessly focused on keeping consumers’ online lives safe so every user can fully explore the possibilities of today’s digital age. It is no longer good enough to just protect a device from a particular piece of malware; instead we need to protect what a consumer does online no matter the device or where it is used.”

Key attributes of consumer-centric online security and safety include:

* Safeguarding Devices: Comprehensive protection for PCs and Macs, along with mobile devices, such as smartphones and tablets. Increased security services will be available “cross-device” and in the cloud, enabling for consumers to utilise capabilities from any device at any time.

* Identity Protection: A user-centric approach to security incorporates solutions to protect identity and personal information from theft and misuse so that consumers can have confidence their identity remains safe and trusted. Plus, safe access destinations and services on the Internet.

* Personal Data Security: Simplified security technologies that ensure personal data remains personal, whether it’s stored on a device or stored in the cloud.

“Security is an essential component of any computing experience,” said Don Harbert, general manager, Security Software and Services Division at Intel. “Bringing technologies and innovations from McAfee and Intel together allows us to further strengthen our leadership in protecting and enhancing the digital lives of consumers.”

Exclusive Beta Available to Consumer Partners At CES, McAfee partners will be given demonstrations of the consumer benefits of the new personalised security solutions and the value they will add to consumers digital lives. Invite-only demonstration will take place at McAfee Central located inside the Delmonico Steakhouse in the Venetian.

For more information on personalised consumer security visit .

About McAfee McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), empowers businesses, the public sector, and home users to safely experience the benefits of the Internet. The company delivers proactive and proven security solutions and services for systems, networks, and mobile devices around the world. With its Security Connected strategy, innovative approach to hardware-enhanced security, and unique Global Threat Intelligence network, McAfee is relentlessly focused on keeping its customers safe. Note: McAfee is a trademark or registered trademark of McAfee, Inc. in the United States and other countries. Other names and brands may be claimed as the property of others.


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