Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.
  • 14 November 2012 13:46

McAfee Announces New Leaders of Worldwide Sales and Marketing

Former President of McAfee Asia Pacific Leads Global Sales, while Former Yahoo Executive Leads McAfee’s Global Marketing Efforts

SANTA CLARA, Calif. – Nov. 13, 2012 – McAfee today announced that it has appointed Steve Redman as executive vice president of global sales, and Penny Baldwin has joined the company as executive vice president and chief marketing officer (CMO). Redman, who previously served as regional president for the Asia Pacific Region for McAfee, will relocate to McAfee’s Santa Clara headquarters from Sydney, to lead the global sales team. Baldwin, who joins the company from Yahoo, is now responsible for leading McAfee’s marketing efforts around the world as well as serving as an active member of the executive leadership team. Both Redman and Baldwin report directly to McAfee Co-President Michael DeCesare.

“Steve is an accomplished leader who is dedicated to our cause of keeping customers safe,” said DeCesare. “He has an impressive track record of double digit growth quarters in Asia Pacific for McAfee across all four segments – consumer, small and medium business, commercial and enterprise. As APAC president, Steve mastered a broad set of cross-functional business skills, equipping him exceptionally well for running our global sales organisation. He has been instrumental in driving a strong people based culture in APAC which has been recognised internally and externally as one of the best in the industry and beyond.”

In his previous role, Redman was responsible for all business operations for McAfee in the Asia Pacific region, including North Asia, Southeast Asia, India, Australia and New Zealand. Since joining McAfee in 2008, Redman has guided the APAC region to four consecutive years of double-digit growth, with multiple record growth quarters. Prior to joining McAfee in January 2008, Redman spent eight years at EMC, most recently as Vice President of Asia Pacific. In this position, Redman had responsibility for the field operations of EMC Software Group across Asia Pacific and Japan. Prior to EMC, Redman was general manager of Rockwell Electronic Commerce and held positions at Lucent Technologies and Fuji Xerox.

Redman replaces Joe Sexton, who chose to depart and take a leadership role in a non-competing technology company.

“I want to express my deep appreciation to Joe for his energetic leadership and significant achievements within our sales organisation and on behalf of McAfee,” continued DeCesare. “I wish him well in his new job leading a start-up.”

Prior to McAfee, Penny Baldwin was acting CMO and senior vice president, Global Brand Strategy and Marketing at Yahoo. She previously served as president and chief executive officer of Young & Rubicam Advertising and Wunderman Direct Marketing.

“Penny is a seasoned business leader with an exceptional record of achievement across consumer, enterprise and corporate marketing,” said Mike DeCesare, co-president, McAfee. “She’s had phenomenal success in branding and marketing a diverse range of global companies and she brings a strong, new marketing presence to this organisation. We continue to attract the finest talent, in part, because of our dedication to making a difference in the lives of our customers and communities.”

“I joined McAfee not only because of its reputation for leadership in security, but also because of its brand and the values it encompasses,” said Baldwin. “In talking to many people in the company, it’s clear that there’s a fervent belief that McAfee is more than just a collection of technology solutions. Rather, the company has a cause—a higher order purpose—of being relentlessly focused on making the world a safer place. As a marketer, that’s a really compelling proposition and something I want to be a part of.”

Baldwin has had success in branding and marketing a wide range of global companies such as NetApp, Hitachi Data Systems, and Citrix, to Chevron, AT&T and Cadbury Schweppes, to name only a few. Her background spans developing capabilities and leading global efforts in brand strategy, advertising, digital communications, direct marketing, event marketing, corporate identity systems, portfolio strategy, market research, website design, database marketing, social media and communications planning, measurement and analytics. She has led teams to win numerous high profile industry awards.

About McAfee McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), empowers businesses, the public sector, and home users to safely experience the benefits of the Internet. The company delivers proactive and proven security solutions and services for systems, networks, and mobile devices around the world. With its Security Connected strategy, innovative approach to hardware-enhanced security, and unique Global Threat Intelligence network, McAfee is relentlessly focused on keeping its customers safe. http://www.mcafee.com

Note: McAfee is a trademark or registered trademark of McAfee, Inc. in the United States and other countries. Other names and brands may be claimed as the property of others.

###

Submit a media release
CSO Corporate Partners
  • Webroot
  • Trend Micro
  • NetIQ
rhs_login_lockGet exclusive access to CSO, invitation only events, reports & analysis.
CSO Directory

Business Continuity Management Solutions

Automate business-continuity and disaster-recovery planning and enable crisis management in one solution.

Latest Jobs
Security Awareness Tip

Incident handling is a vast topic, but here are a few tips for you to consider in your incident response. I hope you never have to use them, but the odds are at some point you will and I hope being ready saves you pain (or your job!).


  1. Have an incident response plan.

  2. Pre-define your incident response team 

  3. Define your approach: watch and learn or contain and recover.

  4. Pre-distribute call cards.

  5. Forensic and incident response data capture.

  6. Get your users on-side.

  7. Know how to report crimes and engage law enforcement. 

  8. Practice makes perfect.

For the full breakdown on this article

Security ABC Guides

Warning: Tips for secure mobile holiday shopping

I’m dating myself, but I remember when holiday shopping involved pouring through ads in the Sunday paper, placing actual phone calls from tethered land lines to research product stock and availability, and actually driving places to pick things up. Now, holiday shoppers can do all of that from a smartphone or tablet in a few seconds, but there are some security pitfalls to be aware of.