One of my previous blogs touched upon the Australian Federal Government’s proposed data retention laws and the inevitable storm raised by those opposed - big brother all over again. The digital Australia card. However, some individuals are voluntarily and publicly releasing personal information of far greater value than a list of the internet sites they visit. Indeed the information released is encouraged to be used by marketing and advertisers to characterise an individual and target promotions straight to their screen.
There are so many social media platforms available these days - both professional ones and personal ones - not to mention sites for dating and other specialist forums. If you want to participate, you either construct a highly fanciful persona or one give up some of your actual private information.
This may be all well and good, but what happens when these sites start collecting and aggregating personal data? It may be an effective revenue model for these sites (the cost to individual participants is personal data, however the true dollar cost is covered by those with a desire access that information and target their advertising).
This is all well and good as most people understand this trade off, and some encourage this by tailoring their internet experience based on information they have released.
It is, however, concerning when this private information is accessed by those with malicious intent. When aggregated they have a powerful data set, used often in identity fraud.
Or say you have a few “secrets” that you wouldn't necessarily be happy to be attributed to – especially, for example, law enforcement agencies. You know that video you uploaded of yourself doing a motorbike wheelie at 140kph on a public motorway? Rumour has it that Raytheon has entered the social media aggregation and intelligence business, and I would assume it is not for the purposes of advertising.
Yet another reason to either, destroy your own identity online before someone else does (and have fun doing it) or to double up your privacy protection and anonymisation techniques.
IDG Live Webinar: Use mobile working to deliver better customer service - in partnership with Citrix Speakers: - Steve Vamos, Non-Executive Director, Telstra - Tim Sheedy, Principal Analyst, Forrester Research - Andrew Clowes, Head if IT Australia - Jones Lang LaSalle - MC Anthony Caruana
CSO Live Webinar - How to defend against Email Fraud - in partnership with Proofpoint Speakers: - Scott Brown, Senior Technical Advisor, CERT Australia - Mark Guntrip, Group Manager, Email Protection, Proofpoint - Scott Mellis, Team Leader, Cybercrime Operations, AFP - MC/Moderator Anthony Caruana
CSO Live Webinar in partnership with ForgeRock: Trusted digital identities matter – and everyone from the C-suite to the customer needs to know why
CSO Perspectives Roadshow 2016 - International Keynote Robert Lentz, President, Cyber Security Strategies & CISO former US Department of Defense
CSO Perspectives Roadshow 2016 - International Keynote Graham Cluley, Security Analyst, GrahamCluley.com