Google fine tunes spam catching tools

Postmaster Tools aims to give admins greater insight into why messages may not get through

Gmail

Gmail

Google has reduced spam reaching inboxes to a fraction of a percent, but in the process sometimes misclassifies bulk-mailed messages like monthly statements and ticket receipts.

It's a big problem for large bulk emailers of legitimate messages. To deal with it, Google has created a toolset to help those mailers figure out what's happening to their messages.

Postmaster Tools is designed for administrators and provides information on delivery errors, spam reports and reputation, wrote Sri Harsha Somanchi, a Google product manager, in a blog post.

Google is also try to make its spam filter for consumer accounts more customizable. Although people can already classify messages by specifically labeling one as spam, what is spam to one person may be considered a desired communication by another.

"So while your neighbor may love weekly email newsletters, you may loathe them," Somanchi wrote. "With advances in machine learning, the spam filter can now reflect these individual preferences."

The company's spam filter is now using what it calls an artificial neural network, which involves a large distributed computing platform that use self-training algorithms. Somanchi wrote that it can sort out sneaky spam, which looks very close to desired messages.

That platform can also figure out spoofed messages, which appear to come from a legitimate sender but actually do not, Somanchi wrote.

Send news tips and comments to jeremy_kirk@idg.com. Follow me on Twitter: @jeremy_kirk

Join the CSO newsletter!

Error: Please check your email address.

Tags Googlesecurityantivirus

More about GoogleTwitter

Show Comments

Featured Whitepapers

Editor's Recommendations

Solution Centres

Stories by Jeremy Kirk

Latest Videos

  • 150x50

    CSO Webinar: The Human Factor - Your people are your biggest security weakness

    ​Speakers: David Lacey, Researcher and former CISO Royal Mail David Turner - Global Risk Management Expert Mark Guntrip - Group Manager, Email Protection, Proofpoint

    Play Video

  • 150x50

    CSO Webinar: Current ransomware defences are failing – but machine learning can drive a more proactive solution

    Speakers • Ty Miller, Director, Threat Intelligence • Mark Gregory, Leader, Network Engineering Research Group, RMIT • Jeff Lanza, Retired FBI Agent (USA) • Andy Solterbeck, VP Asia Pacific, Cylance • David Braue, CSO MC/Moderator What to expect: ​Hear from industry experts on the local and global ransomware threat landscape. Explore a new approach to dealing with ransomware using machine-learning techniques and by thinking about the problem in a fundamentally different way. Apply techniques for gathering insight into ransomware behaviour and find out what elements must go into a truly effective ransomware defence. Get a first-hand look at how ransomware actually works in practice, and how machine-learning techniques can pick up on its activities long before your employees do.

    Play Video

  • 150x50

    CSO Webinar: Get real about metadata to avoid a false sense of security

    Speakers: • Anthony Caruana – CSO MC and moderator • Ian Farquhar, Worldwide Virtual Security Team Lead, Gigamon • John Lindsay, Former CTO, iiNet • Skeeve Stevens, Futurist, Future Sumo • David Vaile - Vice chair of APF, Co-Convenor of the Cyberspace Law And Policy Community, UNSW Law Faculty This webinar covers: - A 101 on metadata - what it is and how to use it - Insight into a typical attack, what happens and what we would find when looking into the metadata - How to collect metadata, use this to detect attacks and get greater insight into how you can use this to protect your organisation - Learn how much raw data and metadata to retain and how long for - Get a reality check on how you're using your metadata and if this is enough to secure your organisation

    Play Video

  • 150x50

    CSO Webinar: How banking trojans work and how you can stop them

    CSO Webinar: How banking trojans work and how you can stop them Featuring: • John Baird, Director of Global Technology Production, Deutsche Bank • Samantha Macleod, GM Cyber Security, ME Bank • Sherrod DeGrippo, Director of Emerging Threats, Proofpoint (USA)

    Play Video

  • 150x50

    IDG Live Webinar:The right collaboration strategy will help your business take flight

    Speakers - Mike Harris, Engineering Services Manager, Jetstar - Christopher Johnson, IT Director APAC, 20th Century Fox - Brent Maxwell, Director of Information Systems, THE ICONIC - IDG MC/Moderator Anthony Caruana

    Play Video

More videos

Blog Posts

Market Place