Data security struggling as aspirational businesses focus on other parts of tech strategy

Organisations recognise the importance of data security in the future, but are struggling to translate that knowledge into clear policies that demonstrate transparency and trust, a new survey has found.

VansonBourne's Information Generation research, supported by EMC, polled 3600 director and executive-level respondents in 18 countries about their priorities across a range of technology and business goals.

Transparency and trust were rated by 18 percent of respondents as the most important trait of contemporary businesses, while an additional 56 percent put the traits in their top three priorities.

Yet transparency and trust remain largely aspirational for most companies, with just 14 percent of respondents indicating that they were demonstrating those traits. This was the lowest-ranked response of six key indicators measured in the survey, which also found that 52 percent of respondents were delivering transparency and trust and 35 percent had not even started doing it.

Challenges in implementing data-security protections were among the reasons, with the business need to protect data continuing to conflict with the need to collect, analyse and exploit it for the business.

Some 63 percent of respondents said their decision making would be improved by having relevant data available at the point where it was needed – something that requires data to be far more readily accessible than it currently is.

Encryption and data security will be “a central component” of future IT investments, with 62 percent of respondents accepting the importance of those technologies down the track. Yet 44 percent of respondents admitted that they were struggling to balance cybersecurity risks with demands for ease of access.

EMC director of healthcare Clive Gold believes these figures reflect the inherent conflict with which organisations are struggling as they seek to “leverage new disruptive technologies to meet the demands of the Information Generation.”

“It's essential that our business models transform,” he said in a statement. “The journey begins today if these organisations are to successfully compete and survive in the new digital world.”

Read more: A10 Networks works with RSA Security to provide enhanced interoperable threat protection capabilities

But that journey is fraught with complexity, and the surveyed executives readily admitted that they weren't able to act upon the information they were collecting. Thirty-eight percent said they weren't able to turn their learnings from collected data into “sizeable, actionable results” while 14 percent said information overload was actually hindering decision-making.

Just 27 percent nominated security as being a core part of their technology strategy – compared with 47 percent naming a customer-focused culture and 39 percent an innovative culture – although 36 percent saw IT security as being a major technology trend for the future.

This article is brought to you by Enex TestLab, content directors for CSO Australia.

Join the CSO newsletter!

Error: Please check your email address.

Tags data securitytech strategydata encryptionVansonBourneclive goldcybersecurity risksIT strategiesCSO Australiaemc

More about CSOEnex TestLab

Show Comments

Featured Whitepapers

Editor's Recommendations

Solution Centres

Stories by David Braue

Latest Videos

  • 150x50

    CSO Webinar: The Human Factor - Your people are your biggest security weakness

    ​Speakers: David Lacey, Researcher and former CISO Royal Mail David Turner - Global Risk Management Expert Mark Guntrip - Group Manager, Email Protection, Proofpoint

    Play Video

  • 150x50

    CSO Webinar: Current ransomware defences are failing – but machine learning can drive a more proactive solution

    Speakers • Ty Miller, Director, Threat Intelligence • Mark Gregory, Leader, Network Engineering Research Group, RMIT • Jeff Lanza, Retired FBI Agent (USA) • Andy Solterbeck, VP Asia Pacific, Cylance • David Braue, CSO MC/Moderator What to expect: ​Hear from industry experts on the local and global ransomware threat landscape. Explore a new approach to dealing with ransomware using machine-learning techniques and by thinking about the problem in a fundamentally different way. Apply techniques for gathering insight into ransomware behaviour and find out what elements must go into a truly effective ransomware defence. Get a first-hand look at how ransomware actually works in practice, and how machine-learning techniques can pick up on its activities long before your employees do.

    Play Video

  • 150x50

    CSO Webinar: Get real about metadata to avoid a false sense of security

    Speakers: • Anthony Caruana – CSO MC and moderator • Ian Farquhar, Worldwide Virtual Security Team Lead, Gigamon • John Lindsay, Former CTO, iiNet • Skeeve Stevens, Futurist, Future Sumo • David Vaile - Vice chair of APF, Co-Convenor of the Cyberspace Law And Policy Community, UNSW Law Faculty This webinar covers: - A 101 on metadata - what it is and how to use it - Insight into a typical attack, what happens and what we would find when looking into the metadata - How to collect metadata, use this to detect attacks and get greater insight into how you can use this to protect your organisation - Learn how much raw data and metadata to retain and how long for - Get a reality check on how you're using your metadata and if this is enough to secure your organisation

    Play Video

  • 150x50

    CSO Webinar: How banking trojans work and how you can stop them

    CSO Webinar: How banking trojans work and how you can stop them Featuring: • John Baird, Director of Global Technology Production, Deutsche Bank • Samantha Macleod, GM Cyber Security, ME Bank • Sherrod DeGrippo, Director of Emerging Threats, Proofpoint (USA)

    Play Video

  • 150x50

    IDG Live Webinar:The right collaboration strategy will help your business take flight

    Speakers - Mike Harris, Engineering Services Manager, Jetstar - Christopher Johnson, IT Director APAC, 20th Century Fox - Brent Maxwell, Director of Information Systems, THE ICONIC - IDG MC/Moderator Anthony Caruana

    Play Video

More videos

Blog Posts