DDoS top security fear as businesses weigh reputational damage risk

Distributed denial of service (DDoS) attacks are the most worrying type of online attack for businesses and reputational damage and unhappy customers are among the most feared outcomes of such an incident, a new customer survey has revealed.

The survey, conducted by TechValidate amongst customers of content distribution network (CDN) provider Limelight Networks, found that one-third of respondents said their primary business concern was that a cyberattack would affect their company's brand or reputation.

Fully 27 percent feared a service outage and 20 percent were concerned that the attack could create unhappy customers, with just 19 percent concerned about revenue loss and only 1 percent worried about fees or penalties incurred during the attack.

CDNs were playing an increasingly important role in customer planning and were seen as the first line of defence by customers, with 53 percent seeing their CDN provider as the first line of defence against DDoS attacks and 22 percent outsourcing to a partner.

A quarter of respondents still felt it was better to handle such attacks inhouse, with 31 percent saying they were doing just that and 16 percent saying they were using an on-premise security appliance. Yet 31 percent said they were adopting a hybrid approach combining cloud and on-premise capabilities, with 14 percent outsourcing the process to a cloud security provider.

Those results suggest a growing recognition of the ability of third parties to erect defences against DDoS attacks, which have rapidly come onto the CSO's radar in Australia as new attacks, improving broadband and exploding use of data-amplifying reflection techniques increase the frequency and severity of outgoing DDoS attacks.

“This survey highlights the immense pressure on enterprises to ensure content availability and protect brand reputation as cyberattacks increase and metastasise,” Limelight CMO Kirby Wadsworth said in a statement. “Thousands of attacks occur every day, impacting brand image, revenue, business viability, and even careers.”

CDN provider Akamai has also weighed in on the growing DDoS threat, warning recently that Australian companies are unprepared to deal with such attacks after a survey of Australian IT security executives found that just 1 in 3 companies rates itself 'very experienced' in dealing with DDoS attacks.

This article is brought to you by Enex TestLab, content directors for CSO Australia.


Upcoming IT Security Events

Last chanceMarch 9th 2015

Join CSO for the day@#csoperspectives and hear from @kimzetter @LeviathanSec

3 International Keynote speakers, 36 Key IT Security Industry Speaker, 21 Exhibitors, Security Analysts and many more.. Register today

Dont miss one of the biggest IT Security events in ANZ (registration is free, but seats are limited)

Join the CSO newsletter!

Error: Please check your email address.

Tags cyber attacksriskbusinesses weighddosattacksCSOCSO AustraliaTechValidatesecutiyakamaiontent distribution network (CDN)

More about CMOCSOEnex TestLabIT Security

Show Comments

Featured Whitepapers

Editor's Recommendations

Solution Centres

Stories by David Braue

Latest Videos

  • 150x50

    CSO Webinar: The Human Factor - Your people are your biggest security weakness

    ​Speakers: David Lacey, Researcher and former CISO Royal Mail David Turner - Global Risk Management Expert Mark Guntrip - Group Manager, Email Protection, Proofpoint

    Play Video

  • 150x50

    CSO Webinar: Current ransomware defences are failing – but machine learning can drive a more proactive solution

    Speakers • Ty Miller, Director, Threat Intelligence • Mark Gregory, Leader, Network Engineering Research Group, RMIT • Jeff Lanza, Retired FBI Agent (USA) • Andy Solterbeck, VP Asia Pacific, Cylance • David Braue, CSO MC/Moderator What to expect: ​Hear from industry experts on the local and global ransomware threat landscape. Explore a new approach to dealing with ransomware using machine-learning techniques and by thinking about the problem in a fundamentally different way. Apply techniques for gathering insight into ransomware behaviour and find out what elements must go into a truly effective ransomware defence. Get a first-hand look at how ransomware actually works in practice, and how machine-learning techniques can pick up on its activities long before your employees do.

    Play Video

  • 150x50

    CSO Webinar: Get real about metadata to avoid a false sense of security

    Speakers: • Anthony Caruana – CSO MC and moderator • Ian Farquhar, Worldwide Virtual Security Team Lead, Gigamon • John Lindsay, Former CTO, iiNet • Skeeve Stevens, Futurist, Future Sumo • David Vaile - Vice chair of APF, Co-Convenor of the Cyberspace Law And Policy Community, UNSW Law Faculty This webinar covers: - A 101 on metadata - what it is and how to use it - Insight into a typical attack, what happens and what we would find when looking into the metadata - How to collect metadata, use this to detect attacks and get greater insight into how you can use this to protect your organisation - Learn how much raw data and metadata to retain and how long for - Get a reality check on how you're using your metadata and if this is enough to secure your organisation

    Play Video

  • 150x50

    CSO Webinar: How banking trojans work and how you can stop them

    CSO Webinar: How banking trojans work and how you can stop them Featuring: • John Baird, Director of Global Technology Production, Deutsche Bank • Samantha Macleod, GM Cyber Security, ME Bank • Sherrod DeGrippo, Director of Emerging Threats, Proofpoint (USA)

    Play Video

  • 150x50

    IDG Live Webinar:The right collaboration strategy will help your business take flight

    Speakers - Mike Harris, Engineering Services Manager, Jetstar - Christopher Johnson, IT Director APAC, 20th Century Fox - Brent Maxwell, Director of Information Systems, THE ICONIC - IDG MC/Moderator Anthony Caruana

    Play Video

More videos

Blog Posts

Market Place