Volvo CIO: Data privacy is now a priority alongside car security and safety

Data privacy now plays into Volvo's mission to ensure the health and wellbeing of its drivers, its CIO reveals

A change to Volvo's business model means data privacy has become a top priority along with the safety and security of its cars, the carmaker's CIO told ComputerworldUK during Mobile World Congress in Barcelona this morning.

Connected cars can communicate personal data about drivers, including their entertainment preferences, their location and even if their nearest road needs gritting due to ice - and the security of this information is of utmost importance.

Volvo CIO Klas Bendrik told ComputerworldUK: "At Volvo both security and safety has always been very important. That relates both to physical safety and virtual safety - and privacy is one aspect of that so when it comes to customer data, in our situation, the customer always owns the data. We do not sell or use the data in anyway without opting in or getting consent from the customer."

Driver data that carmakers are beginning to collect could be valuable for telco firms that could offer the opportunity for location-based advertising through the dashboard and insurance firms that can use telemetry to tailor driver premiums.

Similarly, rival BMW said it would not be selling its growing bank of driver data as its vehicles become more connected. However the German carmaker faced criticism when it emerged it had not encrypted its connected platform's data network, leaving thousands of its cars vulnerable to thieves who were able to unlock car doors using a smartphone.

At Mobile World Congress this week, Volvo has announced a new system that warns drivers of slippery road conditions ahead, based on its new cloud platform.

The technology, currently testing in Sweden, pulls data from wheel sensors to detect when tyres hit black ice. When that happens, the car transmits a GPS location to the private Volvo Cloud platform, hosted by Ericsson, which then sends the data to other vehicles nearby that are equipped with the system.

Drivers of those cars see a small warning icon on the dashboard to alert of the black ice ahead. The icon gets bigger as the car approaches the dangerous area, said Erik Israelsson, project leader for safety at Volvo, during a demonstration at Mobile World Congress.

The system is also hooked into the car's hazard lights and will detect when they are activated. At that time, it sends an alert to nearby cars warning that a road hazard lies ahead.

The technology is part of a new fully connected vehicle, Bendrik told ComputerworldUK, supported by the Volvo Cloud.

The carmaker will be sharing icy road data gathered during the pilot with road authorities, Bendrik said, so they can improve safety on the roads through gritting or public announcements.

Image: Volvo

Join the CSO newsletter!

Error: Please check your email address.

Tags AutomotiveNetworkingsecuritycomputerworldindustry verticalsbmwIT BusinessVolvo

More about Volvo

Show Comments

Featured Whitepapers

Editor's Recommendations

Solution Centres

Stories by Margi Murphy

Latest Videos

  • 150x50

    CSO Webinar: The Human Factor - Your people are your biggest security weakness

    ​Speakers: David Lacey, Researcher and former CISO Royal Mail David Turner - Global Risk Management Expert Mark Guntrip - Group Manager, Email Protection, Proofpoint

    Play Video

  • 150x50

    CSO Webinar: Current ransomware defences are failing – but machine learning can drive a more proactive solution

    Speakers • Ty Miller, Director, Threat Intelligence • Mark Gregory, Leader, Network Engineering Research Group, RMIT • Jeff Lanza, Retired FBI Agent (USA) • Andy Solterbeck, VP Asia Pacific, Cylance • David Braue, CSO MC/Moderator What to expect: ​Hear from industry experts on the local and global ransomware threat landscape. Explore a new approach to dealing with ransomware using machine-learning techniques and by thinking about the problem in a fundamentally different way. Apply techniques for gathering insight into ransomware behaviour and find out what elements must go into a truly effective ransomware defence. Get a first-hand look at how ransomware actually works in practice, and how machine-learning techniques can pick up on its activities long before your employees do.

    Play Video

  • 150x50

    CSO Webinar: Get real about metadata to avoid a false sense of security

    Speakers: • Anthony Caruana – CSO MC and moderator • Ian Farquhar, Worldwide Virtual Security Team Lead, Gigamon • John Lindsay, Former CTO, iiNet • Skeeve Stevens, Futurist, Future Sumo • David Vaile - Vice chair of APF, Co-Convenor of the Cyberspace Law And Policy Community, UNSW Law Faculty This webinar covers: - A 101 on metadata - what it is and how to use it - Insight into a typical attack, what happens and what we would find when looking into the metadata - How to collect metadata, use this to detect attacks and get greater insight into how you can use this to protect your organisation - Learn how much raw data and metadata to retain and how long for - Get a reality check on how you're using your metadata and if this is enough to secure your organisation

    Play Video

  • 150x50

    CSO Webinar: How banking trojans work and how you can stop them

    CSO Webinar: How banking trojans work and how you can stop them Featuring: • John Baird, Director of Global Technology Production, Deutsche Bank • Samantha Macleod, GM Cyber Security, ME Bank • Sherrod DeGrippo, Director of Emerging Threats, Proofpoint (USA)

    Play Video

  • 150x50

    IDG Live Webinar:The right collaboration strategy will help your business take flight

    Speakers - Mike Harris, Engineering Services Manager, Jetstar - Christopher Johnson, IT Director APAC, 20th Century Fox - Brent Maxwell, Director of Information Systems, THE ICONIC - IDG MC/Moderator Anthony Caruana

    Play Video

More videos

Blog Posts

Market Place