City of London Police to deploy warning banners on illegal websites

Working with Project Sunblock to identify copyright infringing websites

The City of London Police today announced that it has started replacing advertising on copyright infringing websites with official force banners.

The replacement banners, being issued by the Police Intellectual Property Crime Unit (PIPCU), will alert the user if a site is under criminal investigation and tell them to leave.

The police force said that sites displaying the banners are those that have been identified by rights holders and subsequently reported to the PIPCU with accompanying evidence indicating how the site in question is involved in copyright infringement.

Staff within the PIPCU will work alongside those at content verification provider, Project Sunblock, to determine which websites are in fact infringing copyright.

Owners of infringing websites will be contacted by the PIPCU and asked to start operating within the law.

If they fail to comply, the police may also seek suspension of the site from the domain registrar and disrupt advertising revenue through the use of the Infringing Website List (IWL).

CEO of Project Sunblock, Duncan Trigg, said: "Without realising it, advertisers are allowing their brands to be associated with illegal sites, and regrettably, this happens more often than it should. But each time it does, brands are effectively putting money in the back pocket of criminals. As advertisers funnel more money into online spend, initiatives like this are crucial to safeguarding their brands as well as their budget."

Head of PIPCU, DCI Andy Fyfe said: "This new initiative is another step forward for the unit in tackling IP crime and disrupting criminal profits. Copyright infringing websites are making huge sums of money through advert placement, therefore disrupting advertising on these sites is crucial and this is why it is an integral part of Operation Creative.

"This work also helps us to protect consumers. When adverts from well known brands appear on illegal websites, they lend them a look of legitimacy and inadvertently fool consumers into thinking the site is authentic."

The banners are the latest phase of Operation Creative, a scheme designed to stop websites from providing unauthorised access to copyrighted content. It is led by PIPCU in partnership with the creative and advertising industries.

Join the CSO newsletter!

Error: Please check your email address.

Tags City of London PolicePersonal TechsecurityProject Sunblock

More about CreativeIWL

Show Comments

Featured Whitepapers

Editor's Recommendations

Solution Centres

Stories by Sam Shead

Latest Videos

  • 150x50

    CSO Webinar: The Human Factor - Your people are your biggest security weakness

    ​Speakers: David Lacey, Researcher and former CISO Royal Mail David Turner - Global Risk Management Expert Mark Guntrip - Group Manager, Email Protection, Proofpoint

    Play Video

  • 150x50

    CSO Webinar: Current ransomware defences are failing – but machine learning can drive a more proactive solution

    Speakers • Ty Miller, Director, Threat Intelligence • Mark Gregory, Leader, Network Engineering Research Group, RMIT • Jeff Lanza, Retired FBI Agent (USA) • Andy Solterbeck, VP Asia Pacific, Cylance • David Braue, CSO MC/Moderator What to expect: ​Hear from industry experts on the local and global ransomware threat landscape. Explore a new approach to dealing with ransomware using machine-learning techniques and by thinking about the problem in a fundamentally different way. Apply techniques for gathering insight into ransomware behaviour and find out what elements must go into a truly effective ransomware defence. Get a first-hand look at how ransomware actually works in practice, and how machine-learning techniques can pick up on its activities long before your employees do.

    Play Video

  • 150x50

    CSO Webinar: Get real about metadata to avoid a false sense of security

    Speakers: • Anthony Caruana – CSO MC and moderator • Ian Farquhar, Worldwide Virtual Security Team Lead, Gigamon • John Lindsay, Former CTO, iiNet • Skeeve Stevens, Futurist, Future Sumo • David Vaile - Vice chair of APF, Co-Convenor of the Cyberspace Law And Policy Community, UNSW Law Faculty This webinar covers: - A 101 on metadata - what it is and how to use it - Insight into a typical attack, what happens and what we would find when looking into the metadata - How to collect metadata, use this to detect attacks and get greater insight into how you can use this to protect your organisation - Learn how much raw data and metadata to retain and how long for - Get a reality check on how you're using your metadata and if this is enough to secure your organisation

    Play Video

  • 150x50

    CSO Webinar: How banking trojans work and how you can stop them

    CSO Webinar: How banking trojans work and how you can stop them Featuring: • John Baird, Director of Global Technology Production, Deutsche Bank • Samantha Macleod, GM Cyber Security, ME Bank • Sherrod DeGrippo, Director of Emerging Threats, Proofpoint (USA)

    Play Video

  • 150x50

    IDG Live Webinar:The right collaboration strategy will help your business take flight

    Speakers - Mike Harris, Engineering Services Manager, Jetstar - Christopher Johnson, IT Director APAC, 20th Century Fox - Brent Maxwell, Director of Information Systems, THE ICONIC - IDG MC/Moderator Anthony Caruana

    Play Video

More videos

Blog Posts