A10 enlists software-defined networking for ANZ DDoS response

Having signed WhiteGold Solutions as its Australia-New Zealand distributor, security solutions provider A10 Networks is looking to a redesigned channel partner program to expand its reach in the region and tap into growing demand for tools to fight increasingly virulent distributed denial of service (DDoS) attacks.

Such attacks – which ravaged networks around the world in June as rent-a-botnet services continued to become more popular – are presenting an increasing threat as organisations of all kinds increasingly rely on online capabilities to function, vice president of worldwide sales Ray Smets told CSO Australia.

DDoS attacks are “a very well known problem that continues to evolve and grow,” he said. “The one thing we know about DDoS is that it's certainly never going to go away – and if anything, it will only get bigger. Once you detect that you have a DDoS attack, you have to clean it at an ever increasing scale.”

Aiming to keep up with the DDoS growth curve, A10 is pushing the flexibility of its software-defined network (SDN) environment, which is based on its Advanced Core Operating System ( ACOS) – a software platform that has been highly optimised to support a range of DDoS and other security-related applications.

Flexible application design will become increasingly important in adapting security tools to the changing designs of Increasingly centralised data centres, Smets said, noting that enterprise service providers were continuously looking for new capabilities to ensure the security and integrity of their “incredibly well designed and well protected assets.”

“We're sitting right in front of those applications and helping customers manage them in the data centre,” he explained. “If you're a thriving business, you're going to need more data centre capacity – and more technology like this.”

The newly introduced Affinity Partner Program is designed to help DNA train up systems integrators and specialised security providers on the technology, allowing them to integrate DDoS protection and other forms of security at the lower levels of the security food chain.

“It's a full-fledged launch in ANZ, and our hope is that we can attract more business through our local partners,” Smets explained. “Many of our customers in the region are either looking at upgrading their data centre infrastructure, moving old data centres to new architectures, or looking at making them more efficient.”

“We know the networks are evolving from hardware to software, and from physical to virtual,” he continued. “ANZ is very cloud-oriented, and moving things into multi-tenanted public or private clouds. And I think that's going to be quite important – a long-term success for the ANZ region.”

Join the CSO newsletter!

Error: Please check your email address.

Tags software-defined networking (SDN)

More about A10 NetworksAdvancedAffinityANZ Banking GroupCSOWhiteGold Solutions

Show Comments

Featured Whitepapers

Editor's Recommendations

Solution Centres

Stories by David Braue

Latest Videos

  • 150x50

    CSO Webinar: The Human Factor - Your people are your biggest security weakness

    ​Speakers: David Lacey, Researcher and former CISO Royal Mail David Turner - Global Risk Management Expert Mark Guntrip - Group Manager, Email Protection, Proofpoint

    Play Video

  • 150x50

    CSO Webinar: Current ransomware defences are failing – but machine learning can drive a more proactive solution

    Speakers • Ty Miller, Director, Threat Intelligence • Mark Gregory, Leader, Network Engineering Research Group, RMIT • Jeff Lanza, Retired FBI Agent (USA) • Andy Solterbeck, VP Asia Pacific, Cylance • David Braue, CSO MC/Moderator What to expect: ​Hear from industry experts on the local and global ransomware threat landscape. Explore a new approach to dealing with ransomware using machine-learning techniques and by thinking about the problem in a fundamentally different way. Apply techniques for gathering insight into ransomware behaviour and find out what elements must go into a truly effective ransomware defence. Get a first-hand look at how ransomware actually works in practice, and how machine-learning techniques can pick up on its activities long before your employees do.

    Play Video

  • 150x50

    CSO Webinar: Get real about metadata to avoid a false sense of security

    Speakers: • Anthony Caruana – CSO MC and moderator • Ian Farquhar, Worldwide Virtual Security Team Lead, Gigamon • John Lindsay, Former CTO, iiNet • Skeeve Stevens, Futurist, Future Sumo • David Vaile - Vice chair of APF, Co-Convenor of the Cyberspace Law And Policy Community, UNSW Law Faculty This webinar covers: - A 101 on metadata - what it is and how to use it - Insight into a typical attack, what happens and what we would find when looking into the metadata - How to collect metadata, use this to detect attacks and get greater insight into how you can use this to protect your organisation - Learn how much raw data and metadata to retain and how long for - Get a reality check on how you're using your metadata and if this is enough to secure your organisation

    Play Video

  • 150x50

    CSO Webinar: How banking trojans work and how you can stop them

    CSO Webinar: How banking trojans work and how you can stop them Featuring: • John Baird, Director of Global Technology Production, Deutsche Bank • Samantha Macleod, GM Cyber Security, ME Bank • Sherrod DeGrippo, Director of Emerging Threats, Proofpoint (USA)

    Play Video

  • 150x50

    IDG Live Webinar:The right collaboration strategy will help your business take flight

    Speakers - Mike Harris, Engineering Services Manager, Jetstar - Christopher Johnson, IT Director APAC, 20th Century Fox - Brent Maxwell, Director of Information Systems, THE ICONIC - IDG MC/Moderator Anthony Caruana

    Play Video

More videos

Blog Posts