PC sales fall again as Asian vendors Acer and Asus feel the pain

Gartner numbers show heavy Q3 falls

PC sales are falling but is everyone being hurt equally? According to Gartner's numbers for Q3 2013, much of the sales pain is now being felt by Asian vendors Acer and Asus.

According to the analyst, year-on-year global PC sales fell 8.6 percent in the third quarter to 80.3 million units, the sixth quarter in a row that sales have fallen. Only days ago, IDC reported similar drops of 7.6 percent so the waning of the PCs is not a major surprise.

Gartner's numbers also show precipitous 22.6 year-on-year drop for Acer, matched by an almost identical 22.5 percent drop for rival Asus, taking their market shares down to 8.3 percent and 6.1 percent respectively.

The fact that the more enterprise-oriented market share leader Lenovo recorded a 2.8 percent increase, with HP and Dell also held steady reinforces the view that business sales of PCs are holding up while the consumer sector plummets.

"The third quarter is often referred to as the 'back-to-school' quarter for PC sales, and sales this quarter dropped to their lowest volume since 2008," said Gartner principal analyst, Mikako Kitagawa.

"Consumers' shift from PCs to tablets for daily content consumption continued to decrease the installed base of PCs both in mature as well as in emerging markets. A greater availability of inexpensive Android tablets attracted first-time consumers in emerging markets, and as supplementary devices in mature markets."

The drops for Acer and Asus were also connected to the end of interest in netbooks, which affected unit sales.

US sales actually help up fairly well despite a 2.6 percent drop recorded by Apple. Quarterly shipments totalled 16.1 million units, a 3.5 percent year-on-year increase; Gartner said it believed that the appearance of Intel's Haswell chips had contributed to this rise.

The next quarter in which Windows 8.1 will have made its appearance will be closely watched. If that fails to show a sales boost then the fate of the PC could be sealed under 'legacy platform'.

As for Acer and Asus, the falling numbers in PCs might actually be a symptom of a longer-term adjustment to tablets, smartphones, Chromebooks and other hybrid devices. Having made that adjustment earlier than their rivals, they might yet have the last laugh.

Join the CSO newsletter!

Error: Please check your email address.

Tags HPDellPersonal TechGartnerIDCsecurityLenovoacer

More about AcerAppleApple.DellGartnerHPIDC AustraliaIntelLenovo

Show Comments

Featured Whitepapers

Editor's Recommendations

Solution Centres

Stories by John E Dunn

Latest Videos

  • 150x50

    CSO Webinar: The Human Factor - Your people are your biggest security weakness

    ​Speakers: David Lacey, Researcher and former CISO Royal Mail David Turner - Global Risk Management Expert Mark Guntrip - Group Manager, Email Protection, Proofpoint

    Play Video

  • 150x50

    CSO Webinar: Current ransomware defences are failing – but machine learning can drive a more proactive solution

    Speakers • Ty Miller, Director, Threat Intelligence • Mark Gregory, Leader, Network Engineering Research Group, RMIT • Jeff Lanza, Retired FBI Agent (USA) • Andy Solterbeck, VP Asia Pacific, Cylance • David Braue, CSO MC/Moderator What to expect: ​Hear from industry experts on the local and global ransomware threat landscape. Explore a new approach to dealing with ransomware using machine-learning techniques and by thinking about the problem in a fundamentally different way. Apply techniques for gathering insight into ransomware behaviour and find out what elements must go into a truly effective ransomware defence. Get a first-hand look at how ransomware actually works in practice, and how machine-learning techniques can pick up on its activities long before your employees do.

    Play Video

  • 150x50

    CSO Webinar: Get real about metadata to avoid a false sense of security

    Speakers: • Anthony Caruana – CSO MC and moderator • Ian Farquhar, Worldwide Virtual Security Team Lead, Gigamon • John Lindsay, Former CTO, iiNet • Skeeve Stevens, Futurist, Future Sumo • David Vaile - Vice chair of APF, Co-Convenor of the Cyberspace Law And Policy Community, UNSW Law Faculty This webinar covers: - A 101 on metadata - what it is and how to use it - Insight into a typical attack, what happens and what we would find when looking into the metadata - How to collect metadata, use this to detect attacks and get greater insight into how you can use this to protect your organisation - Learn how much raw data and metadata to retain and how long for - Get a reality check on how you're using your metadata and if this is enough to secure your organisation

    Play Video

  • 150x50

    CSO Webinar: How banking trojans work and how you can stop them

    CSO Webinar: How banking trojans work and how you can stop them Featuring: • John Baird, Director of Global Technology Production, Deutsche Bank • Samantha Macleod, GM Cyber Security, ME Bank • Sherrod DeGrippo, Director of Emerging Threats, Proofpoint (USA)

    Play Video

  • 150x50

    IDG Live Webinar:The right collaboration strategy will help your business take flight

    Speakers - Mike Harris, Engineering Services Manager, Jetstar - Christopher Johnson, IT Director APAC, 20th Century Fox - Brent Maxwell, Director of Information Systems, THE ICONIC - IDG MC/Moderator Anthony Caruana

    Play Video

More videos

Blog Posts

Market Place