Kaspersky sets sights on corporate market

First major revision in 4 years to be launched 11 October

Kaspersky Lab plans a significant push into the enterprise security market with its new Endpoint Security 8.0 and Security Center 9.0 products for Windows, according to senior executives addressing partners and media at a preview event in Kuala Lumpur today.

Currently 65 percent of Kaspersky's global revenue comes from business-to-consumer (B2C) sales, with only 28 percent coming from business-to-business (B2B) sales and the remaining 7 percent from technology alliances.

The company's targets are to grow the B2B share to 34 percent and then 40 percent of global revenue over the next two years.

Kaspersky currently holds fifth place in terms of security industry market share, yet claims to be the number two security brand recommended by IT professionals.

Endpoint Security 8.0 is the first revision to Kaspersky's Windows security software since Anti-Virus for Windows 6.0 R2 two years ago, and the first major release in four years.

This new suite has been three years in the making, according to the company's corporate sales director for the Asia-Pacific region, Gun Suk Ling, and incorporates technologies bringing it into line with other vendors' products.

* Crowdsourced reputation management of newly-detected applications, whereby the community of Kaspersky users either whitelist or blacklist new files to the Kaspersky Security Network. Kaspersky claims to have the largest reputation database, with 3 billion blacklisted file signatures plus 300 million whitelisted files.

* Pattern-based signatures (PBS), which result in smaller signature update files and which Kaspersky claims are more effective at detecting new malware.

* System Watcher, which monitors low-level system activity to detect suspicious behaviour.

One important part of the enterprise strategy is the management console, Kaspersky Security Center 9.0, which will replace Kaspersky Administration Kit 8.0.

The official launch of the new products is scheduled for 11 October, with end-user marketing taking place through Q4 2011.

 

Stilgherrian travelled to Kuala Lumpur as a guest of Kaspersky Lab.


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Tags endpoint security 8.0kaspersky labnew product release

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