Caution: Should You Share Your Location on Facebook?

  • Tony Bradley (PC World (US online))
  • — 30 August, 2011 05:12

Facebook recently rolled out a number of changes to the social networking site. One of the changes eliminates the concept of Facebook Places, but instead incorporates location-aware updates at virtually every level of Facebook. You might want to think twice, though, before broadcasting your location to the anonymous masses online.

Facebook has had a Foursquare-like check-in system for its mobile app for a while. Facebook Places has limited functionality, though, intended primarily for logging in at restaurants and retailers, and it doesn't provide any means for someone with a notebook or tablet to record location data.

Maybe that's a good thing. Do you want your entire social network--including some tenuous relationships with people you have never actually met in real life--to know that you are with your family having dinner at The Olive Garden?

The security experts at nCircle offer two opposing, but complementary viewpoints on the privacy and security implications of sharing location information. Andrew Storms, director of security operations, and Tim 'TK' Keanini, nCircle's CTO shared some thoughts with me on this topic.

Storms warns, "You could be home for one post and then across town for the next. Now, everyone knows you aren't home and the brand new TV you just told everyone about is also home--alone," adding, "Posting this level of detail in any online forum opens the door to potential nefarious action."

He explains that the issue of privacy and location information is really a matter of common sense, and recommends that you stop and think "does everyone in the world--or even everyone in my social network--really need to know my location at a given point in time?"

From Keanini's perspective, it is delusional to think that you or your property are somehow safer just because you don't post location information. It is a sort of security by obscurity fallacy that might give an illusion of better privacy, but the fact is that location information like your home address can be found by other means, and you'd better have some real protection in place.

Keanini says, "Locks, alarms, neighborhood watch--all of those things help to protect your home. In my book, it's better to feel safe publishing your location because you know you have taken the appropriate safeguards than to be surprised by the disclosure of this kind of personal information."

This is a privacy decision unique to your personal situation, there is no one-size-fits-all answer. What's dangerous about all private data, including location data, is disclosing it without thinking through the implications. If you want to limit exposure of your location information, use the controls available within Facebook to limit the audience the data is shared with.

Storms sums up, "The moral of the story about location tagging is to think before you post."

Tags: data protection, Facebook, internet, Internet-based applications and services, privacy, security, social networking

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At a fundamental business level, social media is a useful additional tool for communicating and collaborating with customers, colleagues and new business prospects. From an HR point of view, the social web is not only useful for recruitment but also as a knowledge network. At an employee level, social media is changing the way we work: Employees increasingly expect to be able to access personal technology and services in the workplace. As the lines between work and home life blur, staff are looking for greater flexibility in their roles; working from home is an increasing trend, but so too is ‘home-ing from work’, where staff expect to be able to perform personal tasks at work.

But social media brings risk and reward to business in equal measure. Information security is a key concern: Many organisations view social media channels as yet another route along which sensitive data can escape from the business, whether accidentally or maliciously. On top of this, senior management may be concerned about the amount of time employees spend on social networks.

This cultural shift raises new questions about trust in the workplace, the balance of power in employer / employee relationship and levels of control over people and content.


Organisations using content and web security technology can manage the way their staff use email and the internet without having to resort to a default position of mistrust. With a whopping third of ANZ employers completely blocking social media access at work, there’s a real danger of throwing the benefits of collaboration out with the risks.


It doesn’t have to be that way.

Trust breeds responsibility: People underestimate the amount of company time they spend on personal browsing. Allow staff to view their own web usage and foster more responsible behaviour without undermining trust.


Know limits: Set clear limits on personal surfing and communicate them to users. Alert them when they are approaching their limit. Help your people to play by the rules.


Share the load: Spread responsibility for usage reporting among managers and department heads so everyone gets to see how their usage impacts on the rest of the organisation. This also gives managers greater control and visibility into usage.


Need to know: Yes, you need reports and visibility. What you don’t need is employee data becoming common knowledge. Access control means reporting can be adjusted on a need-to-know basis.


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