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WD Introduces New My Book Elite External Hard Drives with Customizable E-Label

  • 10 November, 2009 13:10

<p><em>E-Label Smart Display Makes Drives Personal </em><br/>
<br/>
<strong>Sydney, Australia</strong> – <strong>Nov. 10, 2009</strong> –
WD®, the world’s leader in external storage solutions, today introduced
its new My Book® Elite™ desktop external drives featuring a customizable
e-label that’s always visible, even when the drive is unplugged, making
it easy to know what’s on the drive and how much space is left. The new
My Book Elite also features automatic and continuous backup with WD SmartWare™
software and 256-bit hardware-based encryption. Available now at select retailers
and shopwd.com, the new My Book Elite drives are offered in capacities of 1 TB,
1.5 TB and 2 TB.<br/>
<br/>
The e-label smart display on the spine of the My Book drives can be changed easily
and as often as desired. It utilizes e-paper technology which reads like ink on
paper. With the included WD SmartWare software, users can easily create a label
to name their drive or remind themselves of its contents. The e-label also shows
available capacity and whether the drive is locked via WD SmartWare software’s
powerful password protection and hardware-based encryption. Utilizing e-paper
technology, the information on the display remains clearly visible, even when
the drive is unplugged, and the customized label can be changed easily as often
as desired.<br/>
<br/>
According to research firm Parks Associates, the average U.S. broadband household
currently has over 120 GB of digital media and files which is projected to grow
to over 1 TB of data by 2013. Many consumers store this content on multiple external
drives which often makes it difficult to know what or whose content is on which
drive. During the development process, WD researchers visited with consumers and
frequently noted a variety of ad hoc solutions to the “what’s on the
drive?” or the “whose drive is this?” problems, ranging from
hand-written notes to machine printed sticky labels. The e-label smart display
was conceived as an elegant and practical solution to address this consumer need.<br/>
<br/>
The new My Book Elite drives come with integrated WD SmartWare software. When
the My Book Elite drive is plugged in for the first time, the simple and intuitive
first backup process launches automatically. The real-time visual interface of
WD SmartWare software gives users a reassuring view of their backup as it happens.
After the first backup, users’ files are backed up automatically every time
they change or add a file.<br/>
<br/>
My Book Elite drives also feature user-selected password protection combined with
256-bit hardware-based encryption, which scrambles files before they are stored.
Typically found only on much more expensive drive systems, the encryption acts
as a virtual padlock to keep users’ data safe.<br/>
<br/>
“The new My Book Elite drives’ unique new e-label smart display and
integrated WD SmartWare software give consumers an elegant and practical way to
organize their content while enjoying the peace of mind that their data is backed
up and secure,” said Dale Pistilli, vice president of marketing for WD’s
branded products group. “Even when the My Book Elite drive is unplugged,
consumers can easily see at-a-glance what is stored on their drive, how much capacity
is available and whether the drive is locked.”<br/>
<br/>
<strong>My Book Elite </strong><br/>
The new WD My Book Elite drives feature:<br/>
- Smart display – a customizable e-label that reminds users of what is stored
on the drive and provides available capacity and security status at-a-glance even
when the drive is unplugged;<br/>
- Smaller, sleeker, more streamlined design and elegant book-like shape that takes
up minimal space and allows multiple My Book drives to nestle together neatly
like volumes on a shelf;<br/>
- WD SmartWare software that visually present consumers' data in a software control
center; <br/>
- 256-bit hardware-based encryption and password protection for peace of mind
knowing that data is protected from unauthorized access;<br/>
- USB 2.0 interface – for convenience and compatibility among multiple computers;
<br/>
- WD GreenPower Technology™ lowers internal drive power consumption by up
to 30 percent, a sleep mode reduces power during idle times, and a power-saving
feature turns the drive on and off with your computer;<br/>
- Planet-friendly packaging derived from recycled materials to minimize waste;
<br/>
- NTFS formatting and are compatible with Windows® XP, Windows Vista and Windows
7;<br/>
- 3-year limited warranty.<br/>
<br/>
<strong>Product and Pricing Summary</strong><br/>
Manufacturer: Western Digital<br/>
Product Name: My Book Elite 1TB, 1,5TB and 2TB <br/>
RRP for 1 TB: AU$ 199.99, NZ$ 249.99<br/>
RRP for 1.5 TB: AU$ 249.99, NZ$ 299.99<br/>
RRP for 2 TB: AU$ 399.99, NZ$ 499.99<br/>
Website: <a href="#">www.westerndigital.com</a><br/>
Australian Distributors: Synnex Australia <br/>
New Zealand Distributors: Ingram Micro NZ and Synnex NZ<br/>
Availability: Now <br/>
<br/>
<strong>WD SmartWare Software</strong> <br/>
WD SmartWare software features:<br/>
- Visual backup displays that show content in categories and shows the progress
of backup; <br/>
- Automatic, continuous data backup will instantly make a second copy whenever
you add or change a file;<br/>
- Retrieve valuable data to its original location whether it’s lost data
or the file has been overwritten; and,<br/>
- Customizable data backup that allows users to set drive security, run diagnostics,
manage the power settings, and more from the WD SmartWare control center.<br/>
<br/>
<strong>About WD</strong><br/>
WD, one of the storage industry's pioneers and long-time leaders, provides products
and services for people and organizations that collect, manage and use digital
information. The company designs and produces reliable, high-performance hard
drives and solid state drives that keep users' data accessible and secure from
loss. Its advanced technologies are configured into applications for client and
enterprise computing, embedded systems and consumer electronics, as well as its
own consumer storage and media products. <br/>
WD was founded in 1970. The company's storage products are marketed to leading
OEMs, systems manufacturers, selected resellers and retailers under the Western
Digital® and WD brand names. Visit the Investor section of the company's Web
site (<a href="#">www.westerndigital.com</a>) to access a variety of financial
and investor information. <br/>
<br/>
<font size="1">Western Digital, WD, My Book and the WD logo are registered trademarks;
My Book Elite, WD GreenPower Technology and WD SmartWare are trademarks of Western
Digital Technologies, Inc. in the U.S. and other countries. Other marks may be
mentioned herein that belong to other companies. All other brand and product names
mentioned herein are the property of their respective companies. As used for storage
capacity, one gigabyte (GB) = 1 billion bytes. One terabyte (TB) = one trillion
bytes. Total accessible capacity varies depending on operating environment.<br/>
<br/>
</font><font size="1"><em>EDITOR’S NOTES: </em><br/>
Product photos and specs: <a href="#">http://www.westerndigital.com/en/products/Products.asp?DriveID=754</a></font><br/>
<br/>
<strong>PR CONTACT</strong><br/>
Renato Catalan<br/>
Gap Marketing and Management Pty Ltd<br/>
Website: <a href="#">www.gapmarketing.com.au</a></p>

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