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IDC: Australian Smart Phone Market Soars 29% in First Half 2009

  • 13 October, 2009 10:34

<p>SYDNEY, 13 October 2009, IDC's latest Quarterly Mobile Phone Tracker results found that Australian converged device (smartphone) shipments surged 29% year-on-year (Y/Y) in the first half of 2009, with data-centric converged devices (those with a touchscreen or QWERTY keyboard) up 235% Y/Y.</p>
<p>For the first time ever, data-centric converged devices exceeded voice-centric, accounting for 51% of all converged device shipments in Q1 2009; by the end of Q2 data-centric penetration rose further to 65%.</p>
<p>"Touchscreen and QWERTY keyboard-based converged devices have seen phenomenal growth over the past 12 months, when the segment comprised only 25% of all converged devices shipped," said Mark Novosel, Market Analyst, Telecommunications at IDC.
Traditional mobile phones, which currently comprise 66.9% of the total Australian mobile device market, have also performed well, growing 11.5% Y/Y.</p>
<p>The Australian mobile market has excelled throughout the worst of the global financial crisis, now with increased optimism returning, IDC expects the market will continue performing strongly in the coming years.</p>
<p>"IDC has upgraded its five-year forecast in response to two strong quarters of growth, with Australia's converged device market now expected to grow at a CAGR of 13% over the next five years," said Novosel.</p>
<p>"The Australian Dollar has recovered strongly over the past six months, meaning consumers can expect converged device prices to soften in the second half of the year, ahead of the Christmas spending season," adds Novosel.</p>
<p>The launch of the third generation iPhone 3GS and price cuts to the iPhone 3G 8GB have propelled Apple to second place in the converged device rankings, with market share more than doubling to 21% of the converged device market in Q2 2009.</p>
<p>Editors Note: Unless otherwise stated, all figures and statistics in this release refer to calendar quarter two 2009.</p>
<p>For further information on the findings contained in IDC's mobile phone tracker or to request an analyst briefing on this topic, please contact Sally Taylor-Phillips, Marketing Communications Manager at IDC on +61 2 9925 2234 or e-mail</p>
<p>About IDC</p>
<p>IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends covering over 110 countries worldwide. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting or</p>
<p>About IDC's Quarterly Mobile Phone Tracker</p>
<p>IDC's Quarterly Mobile Device Tracker provides some of the most detailed, timely and accurate data available in the industry on over 75 of the largest mobile phone vendors in the world. In Australia, IDC's Quarterly Mobile Device Tracker covers all vendors that ship to Australia through regular primary research. IDC's Quarterly Mobile Phone Tracker is available across seven regions and over 30 countries, including Australia and New Zealand.</p>

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