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WD Unveils Smaller, Smarter and More Secure Ultra-Portable My Passport Essential Drives with New WD Smartware Software

  • 30 September, 2009 16:30

<p><em>Pocket-Size Drives with WD SmartWare and Hardware Encryption Keep Consumers'Digital
Lives Secure in One Place</em><br/>
<br/>
<strong>Sydney, Australia</strong> – <strong>Sept. 30, 2009</strong> –
WD® the world’s leader in external storage solutions, today introduced
its smaller, smarter and more secure My Passport™ Essential™ and My
Passport for Mac® ultra-portable external hard drives featuring WD’s
new WD SmartWare™ software and equipped with hardware-based encryption.
The new My Passport drives are more than 20 percent smaller than the previous
generation My Passport.<br/>
<br/>
The new portable drives with WD SmartWare software visually present consumers'
data in a control center, providing them peace of mind that their precious photos,
videos and files are securely protected. Available now at select retailers and
the WD online store (shopwd.com), the new My Passport Essential and My Passport
for Mac drives are offered in capacities ranging from 320 GB to 1 TB and come
in a range of colors including Pacific Blue, Real Red, Cool Silver, Midnight Black
and Arctic White.<br/>
<br/>
According to research firm Parks Associates, the average U.S. broadband household
currently has over 120 gigabytes (GB) of digital media and files, which is expected
to grow to over 1 terabyte (TB) of data by 2013. And while 70 percent of consumers
back up their content, the majority of these people are using manual, cumbersome
methods such as copying and pasting to multiple CDs and DVDs, and less than 18
percent use software that automatically and continuously backs up their content.<br/>
<br/>
When the My Passport Essential drive is plugged in for the first time, the simple
and intuitive first backup process launches automatically. The real-time visual
interface of WD SmartWare software gives users a reassuring view of their backup
as it happens. After the first backup, users’ files are backed up automatically
every time they change or add a file.<br/>
<br/>
My Passport Essential and My Passport for Mac drives also feature user-selected
password protection combined with military-grade 256-bit hardware encryption,
which scrambles files before they are stored. Typically found only on much more
expensive drive systems, the encryption acts as a virtual padlock to keep users’
data secure.<br/>
<br/>
“The smaller and sleeker design of WD’s redesigned My Passport drives,
combined with the intuitive visual backup experience of WD SmartWare software,
makes this drive a smart and secure, travel-friendly storage choice,” said
Dale Pistilli, vice president of marketing for WD's branded products group. “These
ultra-portable drives are a stylish and spacious storage solution for consumers
to confidently backup, store and carry their entire digital lives.”<br/>
<br/>
WD My Passport Essential hard drives are designed for Windows®-based PCs while
WD My Passport for Mac drives are formatted for Mac computers and are compatible
with Apple® TimeMachine™, Apple’s integrated backup solution.
WD SmartWare works on Windows PCs and Mac computers and offers a seamlessly integrated
option for Mac users who want an alternative to Time Machine or Mac OS 10.4 users
who don’t have TimeMachine compatibility.<br/>
<br/>
<strong>WD SmartWare Software</strong> <br/>
WD SmartWare software features:<br/>
- Visual backup displays that show content in categories and shows the progress
of backup; <br/>
- Automatic, continuous data backup will instantly make a second copy whenever
you add or change a file;<br/>
- Retrieve valuable data to its original location whether it’s lost data
or the file has been overwritten; and,<br/>
- Customizable data backup that allows user to set drive security, run diagnostics,
manage the power settings, and more from the WD SmartWare control center.<br/>
<br/>
<strong>My Passport Essential </strong><br/>
The new WD My Passport Essential, My Passport Essential SE and My Passport for
Mac drives with WD SmartWare software feature:<br/>
- Smaller, sleeker design offered in a range of colors including Pacific Blue,
Real Red, Cool Silver and Midnight Black; <br/>
- 256-bit hardware encryption for peace of mind knowing that data is protected
from unauthorized access;<br/>
- USB 2.0 interface that powers the drive directly from the USB port on user’s
computer, no separate power supply is needed; <br/>
- Planet-friendly packaging derived from recycled materials to minimize waste;
<br/>
- Ready to plug-and-play with Windows PCs; and,<br/>
- 3-year limited warranty.<br/>
The My Passport for Mac drives are plug-and-play ready for Mac computer users
and compatible with Apple® Time Machine™.<br/>
<br/>
<strong>Product and Pricing Summary</strong><br/>
Manufacturer: Western Digital<br/>
Product Name: My Passport Essential 320 GB, 500 GB and 640 GB, <br/>
My Passport Essential SE 750 GB and 1 TB<br/>
* My Passport Essential <br/>
RRP for 320GB: AU$ 139, NZ$159<br/>
RRP for 500GB: AU$ 199, NZ$229<br/>
RRP for 640GB: AU$ 249, NZ$299<br/>
* My Passport Essential SE<br/>
RRP for 750GB: AU$ 279, NZ$319<br/>
RRP for 1 TB: AU$ 379, NZ$449<br/>
Website: <a href="#">www.westerndigital.com</a><br/>
Australian Distributors: Synnex Australia<br/>
New Zealand Distributors: Ingram Micro NZ and Synnex NZ<br/>
Availability: Now<br/>
Media Kit Download: <a href="#">http://www.gapmarketing.com.au/press_images/WD/MyPassportEss_Kit.zip</a><br/>
<br/>
<strong>About WD</strong><br/>
WD, one of the storage industry's pioneers and long-time leaders, provides products
and services for people and organizations that collect, manage and use digital
information. The company designs and produces reliable, high-performance hard
drives and solid state drives that keep users' data accessible and secure from
loss. Its advanced technologies are configured into applications for client and
enterprise computing, embedded systems and consumer electronics, as well as its
own consumer storage and media products. <br/>
WD was founded in 1970. The company's storage products are marketed to leading
OEMs, systems manufacturers, selected resellers and retailers under the Western
Digital® and WD brand names. Visit the Investor section of the company's Web
site (<a href="#">www.westerndigital.com</a>) to access a variety of financial
and investor information.<br/>
<br/>
<font size="1">Western Digital, WD, and the WD logo are registered trademarks;
My Passport, My Passport Essential and WD SmartWare are trademarks of Western
Digital Technologies, Inc. in the U.S. and other countries. Other marks may be
mentioned herein that belong to other companies. All other brand and product names
mentioned herein are the property of their respective companies. One gigabyte
(GB) = 1 billion bytes. One terabyte (TB) = one trillion bytes. Total accessible
capacity varies depending on operating environment.<br/>
<br/>
<strong>EDITOR’S NOTES: </strong><br/>
Product photos and specs: <a href="#">http://www.westerndigital.com/en/products/Products.asp?DriveID=701</a>
<br/>
Editorial review samples of WD’s My Passport Essential storage drive may
be requested via WD’s Web site: <a href="#">http://www.westerndigital.com/en/company/pr/eval_request.asp</a><br/>
</font><br/>
<strong>PR CONTACT</strong><br/>
Renato CatalanGap<br/>
Marketing and Management Pty Ltd<br/>
Website: <a href="#">www.gapmarketing.com.au</a></p>

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