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WD Unveils Redesigned My Book Essential and My Book for Mac Drives with New WD Smartware Software

  • 30 September, 2009 16:00

<p><em>Helping Consumers Keep Their Digital Lives Safe in One Place</em><br/>
<br/> <strong>Sydney, Australia</strong> – <strong>Sept. 30, 2009</strong> –
WD® the world’s leader in external storage solutions, today introduced
its new, smaller, sleeker My Book® Essential™ and My Book for Mac®
desktop external hard drives equipped with the new WD SmartWare™ software
and hardware-based encryption. The new appliances visually present consumers'
data in a software control center, providing them peace of mind that their precious
photos, videos and files are securely protected. Available now at select retailers
and the WD online store (shopwd.com), the new My Book Essential and My Book for
Mac drives are offered in capacities ranging from 500 GB to 2 TB.<br/>
<br/>
According to research firm Parks Associates, the average U.S. broadband household
currently has over 120 gigabytes (GB) of digital media and files, which is expected
to grow to over 1 terabyte (TB) of data by 2013. The accelerating shift from physical
media (such as photo negatives, CDs and DVDs) to digital media (such as digital
photos, videos and downloads) means that consumers’ real lives and digital
lives are increasingly overlapping. And while 70 percent of consumers back up
their content, the majority of these people are using manual, cumbersome methods
such as copying and pasting to multiple CDs and DVDs, and less than 18 percent
use software that automatically and continuously backs up their content. As a
result, many consumers’ digital lives are unprotected and at risk.<br/>
<br/>
When the My Book Essential drive is plugged in for the first time, the simple
and intuitive first backup process launches automatically. The real-time visual
interface of WD SmartWare software gives users a reassuring view of their backup
as it happens. After the first backup, users’ files are backed up automatically
every time they change or add a file.<br/>
<br/>
My Book Essential and My Book for Mac drives also feature user-selected password
protection combined with military-grade 256-bit hardware encryption, which scrambles
files before they are stored. Typically found only on much more expensive drive
systems, the encryption acts as a virtual padloc¬k to keep users’ data
safe.<br/>
<br/>
“Keeping an extra copy of your digital life used to be a painstaking, manual
task undertaken only by the most expert and diligent of users. WD’s new
My Book Essential and My Book for Mac external hard drives, powered by WD SmartWare,
have finally made it easy enough so that anyone can do it,” said Dale Pistilli,
vice president of marketing for WD’s branded products group. “WD’s
new drives combine massive storage capacity, visual backup, and hardware encryption,
so consumers can now actually see their digital life, safe in one place.”<br/>
<br/>
WD SmartWare software works on Windows® PCs and Mac computers. WD My Book
Essential hard drives are designed for Windows-based PCs while WD My Book for
Mac drives are formatted for Mac computers and are compatible with Apple®
TimeMachine™, Apple’s integrated backup solution.<br/>
<br/>
<strong>WD SmartWare Software </strong><br/>
WD SmartWare software features:<br/>
- Visual backup displays that show content in categories and shows the progress
of backup; <br/>
- Automatic, continuous data backup will instantly make a second copy whenever
you add or change a file;<br/>
- Retrieve valuable data to its original location whether it’s lost data
or the file has been overwritten; and,<br/>
- Customizable data backup that allows user to set drive security, run diagnostics,
manage the power settings, and more from the WD SmartWare control center.<br/>
<br/>
<strong>My Book Essential </strong><br/>
The new WD My Book Essential and My Book for Mac drives with WD SmartWare software
feature:<br/>
- Smaller, sleeker, more streamlined design and elegant book-like shape that takes
up minimal space; <br/>
- 256-bit hardware encryption and password protection for peace of mind knowing
that data is protected from unauthorized access;<br/>
- Illuminated capacity gauge lets user see at a glance how much space is available
on the drive; <br/>
- USB 2.0 interface – for convenience and compatibility among multiple computers;
<br/>
- WD GreenPower Technology™ lowers internal drive power consumption by up
to 30 percent, a sleep mode reduces power during idle times, and a power-saving
feature turns the drive on and off with your computer;<br/>
- Planet-friendly packaging derived from recycled materials to minimize waste;
<br/>
- Ready to plug-and-play with Windows PCs; and,<br/>
- 3-year limited warranty.<br/>
<br/>
The My Book for Mac drives are plug-and-play ready for Mac computer users and
compatible with Apple TimeMachine.<br/>
<br/>
<strong>Product and Pricing Summary</strong><br/>
Manufacturer: Western Digital<br/>
Product Name: My Book Essential and My Book for Mac<br/>
RRP for 1 TB: AU$199, NZ$239<br/>
RRP for 1.5 TB : AU$269, NZ$319<br/>
RRP for 2 TB: AU$449, NZ$549<br/>
Website: <a href="#">www.westerndigital.com</a><br/>
Australian Distributors: Synnex Australia and Simms International (Simms for the
My Book for Mac only)<br/>
New Zealand Distributors: Ingram NZ, Synnex NZ<br/>
Availability: Now<br/>
Photos and Product Specs download: <a href="#">http://www.gapmarketing.com.au/press_images/WD/MyBook_MediaKit.zip</a><br/>
<br/>
<strong>About WD</strong><br/>
WD, one of the storage industry's pioneers and long-time leaders, provides products
and services for people and organizations that collect, manage and use digital
information. The company designs and produces reliable, high-performance hard
drives and solid state drives that keep users' data accessible and secure from
loss. Its advanced technologies are configured into applications for client and
enterprise computing, embedded systems and consumer electronics, as well as its
own consumer storage and media products. <br/>
WD was founded in 1970. The company's storage products are marketed to leading
OEMs, systems manufacturers, selected resellers and retailers under the Western
Digital® and WD brand names. Visit the Investor section of the company's Web
site (<a href="#">www.westerndigital.com</a>) to access a variety of financial
and investor information.<font size="1"><br/>
<br/>
Western Digital, WD, My Book and the WD logo are registered trademarks; My Book
Essential, WD GreenPower Technology and WD SmartWare are trademarks of Western
Digital Technologies, Inc. in the U.S. and other countries. Other marks may be
mentioned herein that belong to other companies. All other brand and product names
mentioned herein are the property of their respective companies. One gigabyte
(GB) = 1 billion bytes. One terabyte (TB) = one trillion bytes. Total accessible
capacity varies depending on operating environment.<br/>
<br/>
<strong>EDITOR’S NOTES:</strong> </font><font size="1"><br/>
Product photos and specs: <a href="#">http://www.westerndigital.com/en/products/Products.asp?DriveID=730</a><br/>
Editorial review samples of WD’s My Book Essential storage drive may be
requested via WD’s Web site: <br/>
<a href="#">http://www.westerndigital.com/en/company/pr/eval_request.asp</a></font><br/>
<br/>
<strong>PR CONTACT</strong><br/>
Renato CatalanGap<br/>
Marketing and Management Pty Ltd<br/>
Website: <a href="#">www.gapmarketing.com.au</a></p>

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