ACMA launches real estate industry anti-spamming training

Communications regulator launches Web site, fact sheets and PowerPoint presentation to teach agents meaning of consent and telemarketing

The real estate industry has come under further scrutiny by the Australian Communications and Media Authority (ACMA) due to concerns that agents are spamming consumers via telephone, SMS and email.

The regulator launched an education campaign in November 2008 aimed at raising the real estate industry’s awareness of, and compliance with, the Spam Act 2003 (Spam Act) and the Do Not Call Register Act 2006 (DNCR Act).

However, its efforts seemed to have met with mixed success, with ACMA receiving increasing number of consumer complaints about spam since the education campaign was initiated.

"It has become apparent during this campaign that many real estate agents are unaware that much of their marketing activity may be subject to the provisions of either or both Acts," ACMA’s Web site reads.

To address the issue, ACMA has launched a real estate industry-specific education site, complete with fact sheets and a PowerPoint presentation, detailing what a telemarketing call is, and what constitutes consent.

"This information... has been designed to enable staff at real estate agencies to present training in-house," ACMA’s Web site reads. "It is anticipated that this presentation, and other relevant information contained on this page, will assist in reducing complaints received by the ACMA about the marketing activity of real estate agents."

Join the CSO newsletter!

Error: Please check your email address.

Tags spamdo not call registerACMA

More about NCR Australia

Show Comments

Featured Whitepapers

Editor's Recommendations

Solution Centres

Stories by Tim Lohman

Latest Videos

  • 150x50

    CSO Webinar: Will your data protection strategy be enough when disaster strikes?

    Speakers: - Paul O’Connor, Engagement leader - Performance Audit Group, Victorian Auditor-General’s Office (VAGO) - Nigel Phair, Managing Director, Centre for Internet Safety - Joshua Stenhouse, Technical Evangelist, Zerto - Anthony Caruana, CSO MC & Moderator

    Play Video

  • 150x50

    CSO Webinar: The Human Factor - Your people are your biggest security weakness

    ​Speakers: David Lacey, Researcher and former CISO Royal Mail David Turner - Global Risk Management Expert Mark Guntrip - Group Manager, Email Protection, Proofpoint

    Play Video

  • 150x50

    CSO Webinar: Current ransomware defences are failing – but machine learning can drive a more proactive solution

    Speakers • Ty Miller, Director, Threat Intelligence • Mark Gregory, Leader, Network Engineering Research Group, RMIT • Jeff Lanza, Retired FBI Agent (USA) • Andy Solterbeck, VP Asia Pacific, Cylance • David Braue, CSO MC/Moderator What to expect: ​Hear from industry experts on the local and global ransomware threat landscape. Explore a new approach to dealing with ransomware using machine-learning techniques and by thinking about the problem in a fundamentally different way. Apply techniques for gathering insight into ransomware behaviour and find out what elements must go into a truly effective ransomware defence. Get a first-hand look at how ransomware actually works in practice, and how machine-learning techniques can pick up on its activities long before your employees do.

    Play Video

  • 150x50

    CSO Webinar: Get real about metadata to avoid a false sense of security

    Speakers: • Anthony Caruana – CSO MC and moderator • Ian Farquhar, Worldwide Virtual Security Team Lead, Gigamon • John Lindsay, Former CTO, iiNet • Skeeve Stevens, Futurist, Future Sumo • David Vaile - Vice chair of APF, Co-Convenor of the Cyberspace Law And Policy Community, UNSW Law Faculty This webinar covers: - A 101 on metadata - what it is and how to use it - Insight into a typical attack, what happens and what we would find when looking into the metadata - How to collect metadata, use this to detect attacks and get greater insight into how you can use this to protect your organisation - Learn how much raw data and metadata to retain and how long for - Get a reality check on how you're using your metadata and if this is enough to secure your organisation

    Play Video

  • 150x50

    CSO Webinar: How banking trojans work and how you can stop them

    CSO Webinar: How banking trojans work and how you can stop them Featuring: • John Baird, Director of Global Technology Production, Deutsche Bank • Samantha Macleod, GM Cyber Security, ME Bank • Sherrod DeGrippo, Director of Emerging Threats, Proofpoint (USA)

    Play Video

More videos

Blog Posts

Market Place