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AMD Set to Enable Ultimate Visual Experience for Consumer PCs with Windows 7

  • 28 July, 2009 11:30

<p><em>- AMD Congratulates Microsoft on the RTM Milestone of Windows 7-</em><br/>
<br/>
<strong>Sydney,Australia</strong> –<strong> July 28, 2009</strong><br/>
<br/>
•AMD (NYSE: AMD) today congratulates Microsoft Corp. on the Release-to-Manufacturing
of the Windows 7 operating system.<br/>
<br/>
•Working with Microsoft, AMD has focused on addressing customers’
top computing priorities such as superior visual experience, better PC entertainment,
a stable platform and great power management technology to help Microsoft deliver
an outstanding, dynamic Windows 7 environment for consumers and businesses alike.<br/>
<br/>
•Benefitting from a six-year collaboration between Microsoft and AMD,
Windows 7 is designed to exploit the power of AMD mainstream multi-core and
64-bit microprocessor technology along with advanced 3D and video processing
solutions to deliver a more visual, more entertaining, more powerful and richer
computing experience on a stable and consistent platform.<br/>
<br/>
•The compute shader, a feature of DirectX 11, will enable upcoming AMD
DirectX 11 graphics cards used in Windows-7 capable systems to speed up a wide
number of Windows 7 applications in a manner that’s completely transparent
to users. For example, in seamlessly accelerating the conversion of video for
playback on portable media players through a drag-and-drop interface.1<br/>
<br/>
•AMD Business Class Technology and Windows 7 help drive business productivity
with exceptional experience on visual applications such as Microsoft Office
PowerPoint, video conferencing, and 3-D productivity. Additionally, AMD-V™,
a feature on all AMD Phenom™, AMD Phenom™ II, AMD Turion™,
AMD Athlon™ and AMD Athlon™ II processors, provides hardware virtualization
support to help streamline PC management through Windows 7 Virtual PC and Windows
XP mode. The reduction in overall power consumption enabled by AMD Business
Class and Windows 7 helps extend battery and system life.<br/>
<br/>
<strong>Quote Support:<br/>
</strong>“Microsoft is a valued AMD technology partner and we are confident
that our outstanding collaboration in the development of Windows 7 will provide
a dynamic, visually rich computing experience and superior value, both for business
needs and for consumers,” said Bob Grim, director, client product marketing,
AMD. “The AMD-Microsoft collaboration is resulting in the development
of unprecedentedly tight integration of hardware and software solutions in Windows
7. This results in a superior and simple user experience for customers.”<br/>
<br/>
“AMD continues to be a great industry partner and we are very happy to
work with them to deliver great premium experiences for our mutual customers.
With technology such as DirectX 11 graphics cards, AMD understands PC users
needs by providing a dynamic entertainment experience,” said Mike Ybarra,
General Manager, Windows Product Management, Microsoft Corp. “Because
we worked closely with AMD in the development and test process of Windows 7,
users running Windows 7 Home Premium and Professional on an AMD-based platform
can experience a rich, fast computing experience.”<br/>
<br/>
<strong>Resources<br/>
</strong>•AMD Virtualization Blog<br/>
•Ready.Set.7 Videos<br/>
•AMD Ready with Unified, WHQL-Certified Graphics Drivers for Windows 7
RTM press release<br/>
•AMD Supports Windows 7 in ATI Catalyst™ 9.3 Unified Driver press
release<br/>
•Download the ATI Catalyst driver<br/>
•Download the Windows 7 WHQL certified driver for ATI Radeon graphics<br/>
•AMD and Microsoft<br/>
•AMD CMO blog post on Windows 7 RC<br/>
•Download Windows 7 RC<strong><br/>
<br/>
About AMD</strong><br/>
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated
to collaborating with customers and technology partners to ignite the next generation
of computing and graphics solutions at work, home and play. For more information,
visit http://www.amd.com.<br/>
<br/>
<font size="1">1 Video conversion requires ATI Stream-enabled software and may
be subject to digital rights management restrictions. Faster Windows 7 applications
were demonstrated at Computex 2009 where drag-and-drop transcoding using ATI
Stream technology encoded an HD media file in 82 seconds vs. an encoding time
of 160 seconds without ATI Stream acceleration. System specifications: Windows
7 Ultimate – Build 7077, MSI DKA790GX Platinum motherboard, 1 x 2GB Corsair
CM2X2048-8500C5D memory (5-5-5-15 timings), Athlon 64 X2 5000+ processor, ATI
Radeon HD 4890 graphics card and Sony NWZ-A726 Portable Media Player.</font><br/>
<br/>
<strong>PR CONTACT</strong><br/>
Renato Catalan<br/>
Gap Marketing and Management Pty Ltd<br/>
Website: www.gapmarketing.com.au</p>

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