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Lexar Media expands its JumpDrive line up

  • 07 July, 2009 19:04

<p><i>New JumpDrive designs offer stylish, high-capacity, colourful storage options for budget-conscious consumers</i></p>
<p>Lexar Media, a leading global provider of memory products for digital media, today expanded its popular family of JumpDrive® USB flash drives in Australia and New Zealand with the introduction of the JumpDrive TwistTurn, JumpDrive Retrax and JumpDrive VE flash drives – three new USB storage solutions geared to meet the demands of today’s budget-conscious consumers.</p>
<p>Lexar® JumpDrives feature individual designs to cater to all its consumers USB flash drive preferences. Lexar has produced two cap-less alternatives - JumpDrive TwistTurn rotating USB drive and JumpDrive Retrax retracting USB drive. Whilst for consumers who prefer the traditional capped USB, the JumpDrive VE has a slimline design and features a protective cap to boot!</p>
<p>All three drives come in a variety of attractive colours - based on capacity - allowing customers to choose the colour best suited to his or her personal taste or to help them identify capacities by sight. The Lexar JumpDrive line is available in a range of capacities, from 2GB up to 32GB, which allows users the flexibility to quickly and easily store an abundance of photo, music, video, and data files.</p>
<p>Lexar Media has created the new JumpDrive TwistTurn, JumpDrive Retrax and JumpDrive VE flash drives specifically to address the portable storage needs of today’s value-conscious consumers.</p>
<p>“In today’s economy, shoppers are naturally looking to get the more for their buck, yet they don’t want to skimp on performance, style, or quality,” “The new Lexar JumpDrive TwistTurn, Retrax and VE flash drives offer consumers a choice of convenient, affordable storage solutions that offer today’s most advanced performance capabilities at very attractive prices” said Richard Clarke, National Sales Manager A/NZ, Lexar Media.</p>
<p><b>Lexar JumpDrive TwistTurn</b></p>
<p>The hi-speed Lexar JumpDrive TwistTurn USB flash drive features a unique cap-less design, with a rotating case cap that is easily attached to a keychain or backpack. JumpDrive TwistTurn flash drive is available in a different colour for each of its varying capacities (2GB in white, 4GB in red, 8GB in blue, 16GB in silver, and 32GB in black).</p>
<p><b>Lexar JumpDrive Retrax</b></p>
<p>The hi-speed Lexar JumpDrive Retrax USB flash drive features a unique capless design with a durable, retractable mechanism that safely protects the drive and its contents. JumpDrive Retrax flash drive features a different colour for each of its varying capacities (2GB in white, 4GB in red, 8GB in blue, 16GB in gray, and 32GB in black).</p>
<p><b>Lexar JumpDrive VE</b></p>
<p>The high-capacity Lexar JumpDrive VE USB flash drive features a cap to protect the drive and its contents, providing an excellent combination of durability and convenience. JumpDrive VE is available in two colour choices — white (2GB and 4GB) or black (8GB and 16GB).</p>
<p><b>Plug-and-Play Design</b></p>
<p>Compatible with Windows® XP, Windows Vista®, and Apple® OSX operating systems, the JumpDrive TwistTurn, Retrax and VE flash drives feature a simple plug-and-play design that allows users to quickly and easily store and access files while on the move. The drives also sport a cool LED activity light that blinks during data transfer, so users know when the job is done. Plus, these products make a fashionable accessory, offering users the ability to attach them to a backpack, purse, or briefcase.</p>
<p><b>Packed with Features</b></p>
<p>For Windows-based users, these new JumpDrive flash drives come pre-loaded with a free 30-day trial of Dmailer software, which transforms the drive into a personalised PC on the go. With this powerful tool, the drives can easily backup and carry files, photos, and videos, as well as Microsoft® Outlook® and Outlook Express email. Access and send email from any PC, update personal calendars, view and modify data, and more.</p>
<p><b>Availability and Pricing</b></p>
<p>The Lexar® JumpDrive TwistTurn, JumpDrive Retrax and JumpDrive VE flash drives are available now.</p>
<p>The suggested Australian retail prices are:
- Lexar JumpDrive TwistTurn 2GB $16.70 / 4GB $23.90 / 8GB $43.80 / 16GB $71.65 / 32GB $135.35
- Lexar JumpDrive Retrax 2GB $16.70 / 4GB $23.90 / 8GB $43.80 / 16GB $79.60 / 32GB $135.35
- Lexar JumpDrive VE 2GB $15.95 / 4GB $23.10 / 8GB $42.20 / 16GB $71.65</p>
<p>Australian distributors of Lexar Media products include:
WestGroup – Ph: 1300 130 578 Web:</p>
<p><b>About Lexar Media</b></p>
<p>Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.</p>
<p>For more information about Lexar, visit For more information about Crucial products, visit, or Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.</p>
<p><i>Lexar. When Memory Matters.™</i></p>
<p><b>About Micron</b></p>
<p>Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit</p>
<p><b>Media Contact</b>
Kya de Rome
Kinetics Pty Ltd
+61 2 9212 3848</p>
<p><b>Follow us online!</b>
©2009 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks of Lexar Media, Inc. Micron, Crucial, the Crucial logo and Ballistix are trademarks of Micron Technology, Inc. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.

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