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AMD Triples the Performance of ATI Embedded Graphics Chips

  • 25 June, 2009 17:00

<p><em>- Single-chip solution offers high definition video playback and blazing fast
3D graphics for arcade, casino and digital signage embedded markets -</em><br/>
<br/>
<strong>Sydney, Australia</strong> -<strong> June 25 , 2009</strong> - AMD (NYSE:
AMD) announced the ATI Radeon™ E4690 graphics processor unit (GPU) designed
to enable a whole level of new reality for embedded graphics applications with
more than triple<font size="1">1</font> the 3D graphics performance of prior AMD
embedded products. Arcade system manufacturers will appreciate the long term support
and lower cost of placing the GPU chip directly on the motherboard instead of
a separate add-in graphics card. This product will enable digital signage manufacturers
to decode and play multiple high-definition videos in hardware, offloading all
the decoding from the CPU<font size="1">2</font>. Casino system manufacturers
will be amazed by triple the graphics performance to help attract players while
increasing overall entertainment value with incredibly realistic 3D graphics,
plus two-monitor support<font size="1">3</font>.<br/>
<br/>
• The ATI Radeon E4690 GPU is packed with the latest graphics features,
including support for Microsoft® DirectX® 10.1 and OpenGL 3.0. <br/>
• The second-generation AMD Unified Video Decoder (UVD 2.0) includes hardware
acceleration of H.264 and VC-1 high-definition (HD) video as well as MPEG-2, enabling
multiple HD video streams and freeing the CPU for other tasks. <br/>
• The ATI Radeon E4690 is designed to simplify board design and speed time-to-market
by incorporating 512 MB of 700 MHz GDDR3 graphics memory on chip. <br/>
• The ATI Radeon E4690 comes with AMD’s commitment of 5 years of planned
supply availability<font size="1">4</font>. Technical support is provided a dedicated
team of application engineering experts.<br/>
<br/>
“The ATI Radeon E4690 sets a new bar for embedded graphics performance,”
said Richard Jaenicke, director of embedded graphics at AMD. “Blazingly
fast graphics and HD video capabilities enhance the appeal of applications - such
as arcade, casino, digital signage and more. With the industry’s only embedded
graphics chip that offers DirectX 10.1 and UVD 2.0 support, the ATI Radeon E4690
enables competitive advantages for AMD’s embedded customers.”<br/>
<br/>
“The ATI Radeon E4690 is the perfect solution for the digital signage market,”
said Dwight Looi, product manager at iBASE Technology, Inc. “The ATI Radeon
E4690 combines phenomenal graphics performance, full hardware HD video decode
acceleration and 512MB of very fast GDDR3 memory into a compact 35 mm package,
which enables us to offer a high-end digital signage solution in a previously
impossible, booked-sized system.”<br/>
<br/>
“With the on-chip memory and responsive technical support from AMD, we were
able to bring our Condor 200 product, featuring ATI Radeon E4690, to market in
just six weeks from the time we received the design documents,” said Selwyn
Henriques, president of Tech Source, Inc. “Based on the product specifications,
TechSource expects the resulting product to significantly outperform existing
products in the industry.”<br/>
<br/>
Supporting Resources<br/>
Product webpage: <a href="#">http://www.amd.com/radeonE4690</a><br/>
iBASE webpage: l<a href="#">http://www.ibase.com.tw/2009/si-28.html</a><br/>
Tech Source webpage: <a href="#">http://www.techsource.com/</a><br/>
<br/>
<strong>About AMD</strong> <br/>
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated
to collaborating with customers and technology partners to ignite the next generation
of computing and graphics solutions at work, home and play. For more information,
visit <a href="#">http://www.amd.com</a><br/>
<br/>
Copyright 2009, Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, ATI, the
ATI logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices,
Inc. Other names are for informational purposes only and may be trademarks of
their respective owners.<font size="1"><br/>
<br/>
1 Performance is based on the comparison of ATI Radeon E4600 to ATI Radeon E2400
using 3Dmark06 tests run in the similar system configuration: MSI K9A2 Platinum
(790FX, SB600), AMD Athlon X2 7850 (2.8 GHz), 2 GB DDR2 800MHz 5-5-5-12, Video
Driver: 8.612 RC1 (Catalyst 9.5), Windows Vista Ultimate 32-bit SP1<br/>
Note graphics components of 3DMark06 are insensitive to system configuration when
there is sufficient frame-buffer size.<br/>
2 With Unified Video Decoder 2, ATI Radeon E4690 offloads 100% of the ‘decode’
function for video playback. See notes for ATI Radeon HD 4000 series (http://ati.amd.com/products/radeonhd4600/index.html)
and Unified Video Decoder 2 (UVD 2)<br/>
3 Monitor support is dependant upon display output configuration and motherboard
design from manufacturer.<br/>
4 Product and support availability subject to change without notice.<br/>
<br/>
</font> <strong>PR CONTACT</strong><br/>
Renato Catalan<br/>
Gap Marketing and Management Pty Ltd<br/>
Website: <a href="#">www.gapmarketing.com.au</a></p>

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