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AMD sponsors local public high school rugby union team to attend World Youth Tournament in Japan

  • 27 May, 2009 14:00

<p><em>Sponsorship is part of AMD’s commitment to responsible and balanced
approach to gaming</em><br/>
<br/>
<strong>SYDNEY, Australia</strong>— <strong>May 27, 2009 </strong>—
AMD Australia proudly announces its continued investment in its Responsible
Gaming Initiative through the sponsorship of a local high school rugby union
team.<br/>
<br/>
AMD is promoting a responsible and balanced approach to computer gaming by engaging
the youth and encouraging the enjoyment of the physical and mental challenges
of competitive sport through the sponsorship of the Prariewood High School’s
rugby union team. The school, located in the western suburbs of Sydney, represented
Australia at the World Youth Tournament in Japan which concluded on 5 May, 2009.<br/>
<br/>
The Prariewood rugby squad committed to rigorous training and practice sessions
to reach their goals and achieve the honour of representing Australia.<br/>
<br/>
Today’s younger generation devote similar hours of playing on-line video
games to hone their skills and master techniques and strategies. This is also
important in developing analytical skills and teaching tomorrow’s leaders
about technology. AMD however, wants to promote the message of not foregoing
a healthy and active lifestyle as important part of developing life skills.<br/>
<br/>
Currently, the Responsible Gaming Initiative is active in South Asia region,
particularly Singapore and Thailand and continues to involve children and youths
in sporting activities. It coincides with the increasing popularity of more
immersive games leading to consumers spending more hours playing. In Australia,
AMD supports the strong tradition of sports in schools through physical education
classes and interschool sports competitions.<br/>
<br/>
The AMD Responsible Gaming initiative was first launched in December 2006 to
encourage children and youths to lead healthy lifestyles through increased exercise
and physical activity. As an industry leader AMD wants to encourage avid video
gamers, particularly children and today’s youths to enjoy gaming responsibly.
Physical activity, especially team sports improves coordination, promotes competitive
spirit, and enhances social skills and well-being.<br/>
<br/>
<strong>About AMD</strong><br/>
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated
to collaborating with customers and technology partners to ignite the next generation
of computing and graphics solutions at work, home and play. For more information,
visit <a href="#">http://www.amd.com</a><br/>
<br/>
<font size="2">©2009, Advanced Micro Devices, Inc. AMD, the AMD Arrow logo,
ATI, the ATI logo, Catalyst, Radeon, and combinations thereof, are trademarks
of Advanced Micro Devices, Inc. Other names are for informational purposes only
and may be trademarks of their respective owners</font><br/>
<br/>
<strong>PR CONTACT</strong><br/>
Renato Catalan<br/>
Gap Marketing and Management Pty Ltd<br/>
Website: <a href="#">www.gapmarketing.com.au<br/>
<br/>
</a><font size="1">Gap Marketing and Management Pty Ltd is against the sending
of unsolicited email. This email was sent with good commercial intentions. If
you do not want to receive further emails from us please reply to this email
and type "UNSUBSCRIBE" for us to remove your email address for our
list. For more information about us please visit www.gapmarketing.com.au; DISCLAIMER:
This e-mail and any files transmitted with it are confidential and intended
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</font></p>

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